The new short-form strategy increased UTM performance 361% YoY and achieved 318% of the view target
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Global MarketingNorth AmericaPeriod: 2025.05 - 2025.08
EcoFlow · Overseas KOL Marketing Intern
Driving DTC growth through trend analysis, content testing, and creator collaboration
Project Media
Watch on YouTubeEcoFlow creator sample 01A collaboration sample showing product context and creator expression.
Public YouTube linkSelect a key node to inspect the reasoning
One metric, one business meaning
Prime Day content generated 5M+ impressions, with one creator sample exceeding 1M views
Peak project ROI reached 192%, while DTC revenue grew 41% YoY
Jargon decoder: expand the abbreviations
Key Opinion Leader: a creator with established authority and distribution in a category.
Key Selling Point: the product value proposition that should lead the communication.
Link parameters used to identify traffic source, medium, and campaign.
Direct to Consumer: a model in which the brand sells and operates directly with customers.
Return on Ad Spend: revenue attributed per unit of advertising spend.