Reached 14 countries in the first month and generated 260M+ impressions
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Insta360 · Global Paid Media Operations Intern
Connected launch GTM, global media, regional growth, and an AI ad-operations workspace into one strategy-to-review loop.
Reached 14 countries in the first month and generated 260M+ impressions
Generated 70M+ video views; mid-to-late Awareness ROAS improved about 60% versus the opening phase
Conversion campaign ROAS reached 13+; Australia optimization reduced spend 21.7% while increasing GMV 33.5%
Go-to-Market: the coordinated positioning, channel, content, and growth plan around a launch.
Media Plan: the channel, phase, objective, and resource structure for paid media.
Branded Content Ads: creator content authorized for paid brand distribution.
User Generated Content: content created around real use by users or creators.
Video Reach Campaign: a Google campaign type optimized for efficient video reach.
Collaborative Performance Advertising Solution: performance ads connected to a commerce platform product catalog.
Search Engine Marketing across brand, product, category, and competitor queries.
Voice of Customer: the needs and language surfaced through comments, social conversations, and feedback.
Return on Ad Spend: revenue attributed per unit of advertising spend.
Gross Merchandise Value: total merchandise value transacted.