10+ official posts generated 54K views; account follower growth rose 85% month over month
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Global MarketingNorth AmericaPeriod: 2025.11 - 2026.03
Insta360 · Global Marketing Intern
Built a Facebook channel from zero and expanded vertical YouTube creator partnerships
Project Media
Watch on YouTubeNorth America motorcycle creator sample 01A creator sample showing real riding scenarios and product-use context.
Public YouTube linkSelect a key node to inspect the reasoning
One metric, one business meaning
UGC target completion reached 178%, with 28K views and 2K+ positive engagements
Campaign content generated 1.5M+ views, with multiple videos exceeding 100K
Jargon decoder: expand the abbreviations
Adventure motorcycle: a category built around touring, mixed terrain, and outdoor riding.
Key Opinion Consumer: a smaller creator whose influence comes from proximity and credibility within a niche community.
Key Opinion Leader: a creator with established authority and distribution in a category.
Key Selling Point: the product value proposition that should lead the communication.
Behind the Scenes: content showing the real production or shooting process.
User Generated Content: content created around real use by users or creators.