Macau University Photography Competition (MUPC) | Building an Event IP from Zero

Brand & CommunityUniversity Youth in MacaoPeriod: 2024.01 - 2024.06

University of Macau (UM) · Founder & 2024 General Lead

Integrated event design, brand partnerships, media distribution, and offline exhibition

// 1:1 IMAGE ASSETS

ParticipantsObserved1,200+

Attracted 1.2K+ students and 3.8K+ submitted works

SubmissionsObserved3,800

Secured support from eight brands valued at 15K+

Followers GainedObserved3,000+

Covered by 10+ Zhuhai–Macao media outlets, reached 180% of the exposure target, and gained 3K+ followers