Claim-to-redemption funnel
Aligned 23.13M coupons with 2M orders to locate where high claiming failed to convert into redemption.
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Meituan · Competition Team Lead
Analyzing 100K users, 23.13M coupons, and 2M orders to diagnose redemption inefficiency and design tiered operations
Aligned 23.13M coupons with 2M orders to locate where high claiming failed to convert into redemption.
Diagnosed five anonymized business lines separately instead of applying one coupon policy everywhere.
Traced efficiency differences across face value, threshold, validity period, and cross-business movement.
Segmented users by natural purchase potential and coupon responsiveness to design differentiated subsidy actions.
Observed platform redemption at 5.74% and ineffective redemption at 37.3%
Scenario estimate: 20%+ higher redemption and 30%+ higher subsidy ROI
Scenario estimate: 50%+ reduction in ineffective subsidy waste
Return on Investment: the overall return generated by an investment.